Imagery
It illustrates dynamics and reality. Every visual supports the signal and eliminates noise.
Visual Pilars
Images are authentic and logically structured.
Clarity
Clear subjects and calm backgrounds. The focus remains on the essence.
Contrast
Sharp edges and defined light. Contrast emphasizes the dynamics of the signal.
Authenticity
Real moments. No staged scenes. The perspective is honest and direct.
Masterbrand Look
The Masterbrand uses monochrome photography as the default state. Grayscale imagery directs the focus toward form and content.
Color Space
Grayscale default to Natural Color hover Tonality: Deep black and pure white in base state Effect: Precise and interactive
Interaction
Natural color is revealed upon hover. This transition symbolizes the activation of the signal within the environment.
Subbrand Look
Functional color is permitted as a filter in Subbrands.
Color separates thematic areas. Saturation remains natural. Colors match the defined Subbrand palettes.
Rico Labs
Kline Blue #002FA7
Off
White
#FAFAFA
Energyfield System
Vitamin C
#FF9900
Off
White
#FAFAFA
Archetype Universe
Space Purple
#7068F9
Off
White
#FAFAFA
Next Gen: Kids
Happy Yellow
#FADA28
Dark Slate
#141414
Business
Smart Cyan
#00B5CC
Off White
#FAFAFA
Academy
Go Green
#00AB66
Off White
#FAFAFA
Foundation
Solid Bronze #7f5a2f
Off White
#FAFAFA
Composition & Space
Images require space. Ample negative space allows the subject to breathe.
Negative Space
Calm areas provide room for typography.
Rule of thirds
Subjects are placed off center to create tension.
NOCH NICHT FERTIG! LETI 01.04.26
Text on Imagery
The Density System ensures legibility.
Image Overlay
Use a linear gradient from Energy Black at 40 percent opacity to transparent. LOGO PLACEMENT: Position logos in calm areas without detailed backgrounds.
NOCH NICHT FERTIG! LETI 01.04.26